Maximise ROI: Smart Marketing Strategies
In today's competitive landscape, every marketing dollar must deliver. With rising costs and tighter budgets, businesses are rethinking their marketing approaches. According to Deloitte (2023), small businesses in Australia allocate just 6.4% of their revenue to marketing, a figure that hasn't kept pace with the increasing demands for visibility and growth.
But here's the good news: success doesn't depend on how much you spend, but how strategically you invest.
Start with the Right Foundations
Effective marketing starts long before you launch a campaign. It begins with clarity, structure, and the right people around the table.
Before increasing your spend or jumping onto new platforms, ask:
Do you have the right team or partners to drive marketing forward?
Are you aligned on your goals, your audience, and your point of difference?
Are you tracking what truly matters?
Hiring the right support, whether in-house or through a strategic partner like Excelerate, can save months of guesswork and thousands in inefficiencies. We've seen businesses transform not by spending more, but by investing smarter in the right foundations.
Do More with Less (But Make It Count)
Contrary to popular belief, marketing doesn't have to be expensive to be effective. What matters most is how closely your tactics align with your goals.
Here are three proven strategies we use to help our clients get results without inflating their budget:
1. Repurpose Strategically
A great piece of content shouldn’t be used once and forgotten. A single blog, case study, or webinar can be transformed into multiple formats for different platforms, keeping your brand front-of-mind without constantly creating from scratch.
Take our client Treysta Wealth, for example. When they hosted their latest market update webinar, we helped turn that one event into a high-performing, multi-channel campaign. From a single asset, we developed:
A long-form blog recap to boost SEO and provide evergreen value
A downloadable whitepaper to support lead generation
Email campaigns to nurture both existing and potential clients
Short-form videos tailored for LinkedIn
Multiple social media posts designed to educate and engage
That’s the power of smart repurposing: more visibility, greater reach, and stronger ROI from content you’ve already created.
2. Let Your Customers Be Your Voice
Customer stories, testimonials, and reviews don't just build trust, but they're powerful, persuasive, and authentic. If you're not already showcasing them, you're missing a major opportunity.
We help clients build scalable systems for collecting and distributing real client stories across digital channels elevating credibility without increasing ad spend.
3. Prioritise High-Impact Channels
Not every platform is worth your time or money. The key is to be where your audience already is and speak their language. For many service-based and B2B businesses, LinkedIn and email continue to deliver the best ROI when done right.
Fuel Decisions with Data
Strategy without data is guesswork. That's why we help clients track the metrics that matter most:
Customer Acquisition Cost (CAC): How much are you spending to win new business?
Customer Lifetime Value (LTV): What is each customer worth over time?
Channel performance: What's actually driving conversions?
With tools like Google Analytics, CRM dashboards, and social performance data, you don't need big budgets, you need the right insights to adjust spend intelligently.
Collaboration Over Competition
One often overlooked growth strategy? Partnerships.
Cross-promotions, co-hosted events, guest content, and shared campaigns are smart ways to grow your reach while keeping costs controlled.
Farther Afield, a purpose-driven distributor of small-batch South African food and beverage products in Australia. With Excelerate Marketing’s help, they approached the Naturally Good Expo with a clear and complete plan with a curated prospect list, content strategy, and post-event outreach built to convert conversations into stockist opportunities.
From pre-event preparation to strategic follow-up via email and social channels, we helped turn expo exposure into real-world outcomes. The result? Their partner brands are now featured on store shelves thanks to connections made during the event.
When you combine value-led businesses with intentional strategy, partnerships become a powerful growth engine and no extra ad spend required.
Excelerate in Action: Real Results, No Waste
We’re proud to support businesses like Farther Afield who are building brand equity, growing their networks, and opening doors even with modest budgets. Whether it’s through events, content, or digital optimisation, our approach is built around getting the most out of every dollar spent.
If you're feeling the pressure to cut costs or aren’t sure where your next marketing move should be, you're not alone. We’re ready to guide you forward.
Let's chat about how we can help your brand do more with less waste and more impact.
👉 Book a chat with the team at Excelerate Marketing
Sources/References
Deloitte. (2023). Small business marketing trends in Australia. Retrieved from https://www2.deloitte.com/au/en/pages/about-deloitte/articles/small-business-marketing-2023.html