Small Business Month: A Time to Reset and Refocus
October 2025 marks the return of NSW Small Business Month celebrating the vital role of small businesses. Take this month to pause, reflect on your business journey, and refocus your goals for sustainable growth. Throughout October, a wide range of events, expert advice, and resources will be available to support your business at every stage.
Collaboration will be a key focus, inspiring businesses to connect, and discover new opportunities for innovation and success. With these valuable workshops and insights, Small Business Month becomes your strategic springboard for lasting growth and achievement.
What’s New This October?
This year collaborative partnerships are at the heart of NSW Small Business Month. Organisations across NSW have the chance to become Collaboration Partners by hosting events, workshops, or webinars. Whether you’re running a speed networking session, skill building masterclass, or an expert led panel, these events offer real benefits for both hosts and attendees:
Boost skills and business capability across a wide range of industries
Increase visibility and brand awareness for your organisation
Build meaningful connections with like-minded businesses and future collaborators
Drive innovation and long term growth through shared learning and insights
By getting involved, you're not just supporting small businesses, you’re creating strategic opportunities to grow your own.
Why Pause and Refocus?
Small Business Month offers an opportunity to review your performance, marketing efforts, customer feedback, and goals as the year moves into its final months. Navigating unpredictable markets, fatigue, and limited resources can be draining, so taking a purposeful step back to regroup helps you gain fresh perspective and renewed clarity on your progress and achievements. This reflective pause also enables strategic planning, prioritising key initiatives, and identifying new opportunities to strengthen your business in the final quarter.
Turning Small Business Month into Momentum
To kickstart momentum start by subscribing to the official newsletter to stay informed about upcoming events and opportunities across NSW. Consider partnering with or referring clients to Collaboration Partner events such as workshops, speed networking, or masterclasses that focus on skill building and business growth. You can also plan internal activities like mini workshops, goal setting sessions, or team strategy meetings to align with the official momentum. Position October as a powerful time to set renewed goals, foster collaboration, and create a strong foundation for a successful Q4 to build momentum into 2026. Embrace this opportunity to innovate, energise your team, and drive meaningful progress.
Marketing Moves to Prioritise
How to get started?
1. Refresh Your Brand
Update your website and social media profiles to reflect your current offerings and goals
Use insights from NSW Small Business Month events to inform your messaging
Ensure your branding tells a consistent, compelling story across all platforms
2. Share Your Story
Align your content with key themes from Small Business Month: growth, resilience, and innovation
Highlight milestones, challenges you’ve overcome, or customer success stories
Create authentic content that builds emotional connection and trust with your audience
3. Reconnect with Customers
Launch targeted email campaigns themed around “Refocus” or an “October Reset”
Offer value led content or incentives to reconnect past customers and attract new ones
Use smart SEO tactics and social media planning to increase your visibility during this high-traffic month
Here to help you Excel
We understand that every business is at a different stage whether you're resetting goals, expanding visibility, or reconnecting with your audience, our role is to support that journey with thoughtful, data backed marketing guidance tailored to your individual needs. By aligning your messaging with timely initiatives and leveraging meaningful insights, we help you build momentum for long term, sustainable growth. October offers the perfect momentum to move forward with clarity, confidence, and renewed purpose. We’re here to support your journey with strategic insights that turn ideas into meaningful, measurable action and lasting success.
Ready to seize the opportunities October brings and drive long-term growth? Join us for a free online workshop on Thursday, 9 October, 10-11am via Zoom. This practical session will help you strengthen your marketing foundations and create a clear plan for business growth. Don’t miss out on actionable insights designed specifically for small businesses.
Register now and make this October the month your business truly accelerates!